Privacy Policy

PRIVACY POLICY

  1. INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT INFORMATION OF THE RESPONSIBLE PARTY

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The responsible party for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is [Shop Name]. The responsible party for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the padlock symbol in your browser's address bar.

  1. DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website purely for informational purposes, meaning when you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which are technically necessary for us to display the website to you:

  • The website you visited
  • Date and time of access
  • Amount of data transmitted in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (possibly in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to review the server log files retrospectively if there are specific indications of illegal use.

3) COOKIES

To make the visit to our website attractive and to enable the use of certain features, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser when you visit again (persistent cookies). When cookies are set, they collect and process certain user information on an individual basis, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a predefined duration, which may vary depending on the cookie.

Some cookies serve to simplify the order process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is processed by individual cookies we implement, the processing is carried out in accordance with Article 6(1)(b) GDPR either for the performance of the contract or in accordance with Article 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a user-friendly and effective design of the site visit.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies (third-party cookies) may be stored on your hard drive when you visit our website. If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the data collected in the following sections.

Please note that you can configure your browser to notify you when cookies are set and allow you to decide individually whether to accept them, or to exclude the acceptance of cookies for specific cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for each browser at the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

When you contact us (e.g., via the contact form or email), personal data is collected. The data collected in the case of a contact form is visible in the respective contact form. This data is stored and used solely for the purpose of answering your inquiry, contacting you, and the related technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry in accordance with Article 6(1)(f) GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted after the final processing of your request, which is the case when it can be concluded from the circumstances that the matter in question has been resolved, and provided that no legal retention requirements prevent deletion.

5) DATA PROCESSING WHEN CREATING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION

In accordance with Article 6(1)(b) GDPR, personal data is also collected and processed when you provide it to us for the execution of a contract or when opening a customer account. The data collected is visible in the respective input forms. Deletion of your customer account is possible at any time and can be requested by sending a message to the above address of the responsible party. We store and use the data you provide for the contract execution. After the full completion of the contract or deletion of your customer account, your data will be blocked with respect to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further use of your data has been reserved by us, about which we will inform you below.

 

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscription to Our Email Newsletter

When you subscribe to our email newsletter, we regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional optional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called Double Opt-In procedure. This means that we will only send you an email newsletter after you have explicitly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email, asking you to confirm by clicking a corresponding link that you wish to receive the newsletter.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Article 6(1)(a) GDPR. When subscribing to the newsletter, we store the IP address registered by your Internet Service Provider (ISP) as well as the date and time of the subscription in order to trace possible misuse of your email address at a later time. The data we collect when subscribing to the newsletter will only be used for advertising purposes in the form of the newsletter. You can unsubscribe from the newsletter at any time via the provided link in the newsletter or by sending a corresponding message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have explicitly agreed to further use of your data or we have reserved the right to further data use that is legally permitted, which we will inform you about in this statement.

6.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range via email. For this, we do not need to obtain separate consent from you. The data processing in this case is based solely on our legitimate interest in personalized direct marketing in accordance with Article 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. There are no additional costs for you other than transmission costs according to basic rates. After receiving your objection, the use of your email address for advertising purposes will be immediately discontinued.

 

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data we collect will be shared with the transport company responsible for delivery, insofar as this is necessary for the delivery of the goods. Your payment data will be passed on to the bank handling the payment, as far as necessary for payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the sharing of data is Article 6(1)(b) GDPR.

7.2 Use of Payment Service Providers (Payment Service Providers)

  • PayPal
    When paying via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—"purchase on invoice" or "installment payments" via PayPal, we will forward your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") for payment processing. The data transfer occurs in accordance with Article 6(1)(b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or—if offered—"purchase on invoice" or "installment payments" via PayPal. For this purpose, your payment data may be transferred to credit agencies in accordance with Article 6(1)(f) GDPR, based on PayPal's legitimate interest in determining your creditworthiness. The result of the credit check regarding the statistical probability of payment default will be used by PayPal to decide whether to offer the respective payment method. The credit check may contain probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values, among other things, but not exclusively. Further privacy-related information, including the credit agencies used, can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contract-compliant payment processing.

  • SOFORT
    If you choose the payment method "SOFORT," the payment processing will be handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"). We will forward the information you provide during the ordering process, along with your order details, to SOFORT in accordance with Article 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden).
    The data transfer to SOFORT is exclusively for the purpose of payment processing with the payment service provider and only to the extent necessary. For further information on SOFORT's privacy policy, please visit: 
    https://www.klarna.com/sofort/datenschutz.

8) CONTACT FOR REVIEW REMINDERS
Own review reminder (not sent by a customer review system)

We use your email address to send you a one-time reminder to submit a review of your order for the review system we use, provided you have given us your explicit consent in accordance with Article 6(1)(a) GDPR during or after your order.
You can revoke your consent at any time by sending a message to the responsible party for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution
Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.

Our website uses so-called social plugins ("Plugins") of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded as HTML links on the page. This integration ensures that when you visit a page of our website containing such buttons, no connection is made to Facebook's servers. When you click on the button, a new browser window will open and direct you to Facebook, where you can interact with the plugins (possibly after entering your login data).

Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Facebook, as well as your related rights and privacy settings, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php.

9.2 Google+ Plugins as Shariff Solution

Our website uses social plugins ("Plugins") from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded as HTML links on the page. This integration ensures that when you visit a page of our website containing such buttons, no connection is made to Google's servers. When you click on the button, a new browser window will open and direct you to Google+, where you can interact with the plugins (possibly after entering your login data).

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Google, as well as your related rights and privacy settings, please refer to Google's privacy policy: https://www.google.com/intl/de/policies/privacy/.

9.3 Instagram Plugin as Shariff Solution

Our website uses social plugins ("Plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded as HTML links on the page. This integration ensures that when you visit a page of our website containing such buttons, no connection is made to Instagram's servers. When you click on the button, a new browser window will open and direct you to Instagram, where you can interact with the plugins (possibly after entering your login data).

Instagram LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Instagram, as well as your related rights and privacy settings, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/.

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads repeatedly. Through a cookie ID, Google tracks which ads are displayed in which browser and can prevent these ads from being shown multiple times. The processing is based on our legitimate interest in optimizing the marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO.

Furthermore, DoubleClick may use cookie IDs to track "conversions" related to ad requests. This occurs, for example, when a user views a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge: Through the integration of DoubleClick, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, there is a possibility that the provider will obtain and store your IP address.

If you do not wish to participate in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com at https://www.google.de/settings/ads, noting that this setting will be deleted when you delete your cookies. Alternatively, you can inform yourself about the use of cookies and make settings via the Digital Advertising Alliance at www.aboutads.info. Finally, you can configure your browser to notify you when cookies are set and decide individually whether to accept them or exclude their acceptance for certain cases or generally. Please note that rejecting cookies may limit the functionality of our website.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, ensuring compliance with the data protection level applicable in the EU.

For further information on the privacy policy of DoubleClick by Google, visit: https://www.google.de/policies/privacy/.

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking service by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers with the help of advertising materials (so-called Google AdWords) on external websites. We can assess how successful the individual advertising measures are in relation to the campaign data. Our goal is to show you advertisements that are of interest to you, to make our website more attractive to you, and to achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad. Cookies are small text files stored on your computer system. These cookies usually expire after 30 days and do not serve to identify you personally. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was directed to that page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of AdWords customers. The information collected through the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were directed to a page with a conversion tracking tag. However, they do not receive any information that would allow them to personally identify the users. If you do not wish to participate in the tracking, you can block the use of cookies by adjusting your browser settings to disable the Google Conversion Tracking cookie. As a result, you will not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 para. 1 lit. f DSGVO.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, ensuring compliance with the data protection level applicable in the EU.

For further information on Google's privacy policy, visit: https://www.google.de/policies/privacy/.

You can permanently disable cookies for ads preferences by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plugin available at: https://www.google.com/settings/ads/plugin?hl=de.

Please note that certain features of this website may not be available or only limited if you disable the use of cookies.

 

 

11) WEB ANALYSIS SERVICES

Google (Universal) Analytics

  • Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files stored on your computer that allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the truncated IP address) is generally transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures the anonymization of the IP address by truncation and excludes direct personal identification. With this extension, your IP address is truncated by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. In these exceptional cases, this processing occurs in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide other services related to website usage and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by adjusting your browser settings accordingly. However, we inform you that in this case, you may not be able to fully use all the features of this website. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Alternatively, instead of using the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the collection by Google Analytics on this website in the future (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Google Analytics disable

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, ensuring compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out via a User-ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID, which is set across devices. This enables interaction data from different devices and sessions to be attributed to a single user. The User-ID does not contain any personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the User-ID at any time with effect for the future. For this, you must deactivate Google Analytics on all systems you use, such as in a different browser or on your mobile device.

You can deactivate it using the Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=de). Alternatively, instead of using the browser plugin or within browsers on mobile devices, click on the following link to set an opt-out cookie that will prevent the collection by Google Analytics on this website in the future (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Google Analytics disable

For more information on Universal Analytics, visit: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376.

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Facebook Custom Audience via Pixel Method

This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With your explicit consent, this method can track the behavior of users after they have viewed or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising efforts.

The data collected is anonymous for us, meaning we cannot draw conclusions about the identity of users. However, the data is stored and processed by Facebook, allowing it to be connected to the respective user profile, and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy (https://www.facebook.com/about/privacy/).

You can enable Facebook and its partners to display advertisements on and off Facebook. Furthermore, a cookie may be stored on your computer for these purposes. This processing only occurs if explicit consent has been given in accordance with Art. 6 para. 1 lit. a DSGVO.

Consent for the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, please ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield, ensuring compliance with the data protection level applicable in the EU.

To disable the use of cookies on your computer, you can adjust your internet browser to prevent cookies from being stored or delete already stored cookies. Disabling all cookies may, however, cause some functions on our website to no longer work. You can also disable the use of cookies by third parties such as Facebook via the Digital Advertising Alliance’s website: https://www.aboutads.info/choices/.

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, allowing us to advertise for this website in Google search results as well as on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To this end, Google places a cookie in your device’s browser, which automatically enables interest-based advertising through a pseudonymous cookie ID based on the pages you visit.

The processing occurs based on our legitimate interest in optimally marketing our website in accordance with Art. 6 para. 1 lit. f DSGVO.

Further data processing only occurs if you have given your consent to Google linking your internet and app browser history with your Google account, and using information from your Google account to personalize ads you view on the web. If you are logged into Google during the visit to our website, Google uses your data along with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, your personal data is temporarily linked with Google Analytics data to create audience groups.

You can permanently disable cookie placement for ads personalization by downloading and installing the browser plug-in available here: https://www.google.com/settings/ads/onweb/.

Alternatively, you can learn more about cookie placement and adjust your settings via the Digital Advertising Alliance at www.aboutads.info. Finally, you can configure your browser to notify you when cookies are being set, and either decide individually whether to accept them or exclude cookies for specific cases or generally. Please note that not accepting cookies may limit some functions on our website.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield, ensuring compliance with the data protection level applicable in the EU.

For further information on advertising and Google’s privacy policies, you can visit: https://www.google.com/policies/technologies/ads/.


13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights as a data subject with respect to the processing of your personal data by the data controller (information and intervention rights), which we inform you about below:

  • Right to Information according to Art. 15 DSGVO: You have the right to request information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage duration or criteria for determining the storage duration, the existence of a right to rectification, deletion, restriction of processing, objection to processing, filing a complaint with a supervisory authority, the origin of your data if not collected by us, the existence of automated decision-making including profiling, and meaningful information about the logic involved and the scope and intended consequences of such processing, as well as your right to be informed about guarantees under Art. 46 DSGVO for data transfers to third countries.
  • Right to Rectification according to Art. 16 DSGVO: You have the right to request the immediate rectification of inaccurate data about you and/or the completion of incomplete data stored by us.
  • Right to Deletion according to Art. 17 DSGVO: You have the right to request the deletion of your personal data under the conditions of Art. 17 para. 1 DSGVO. However, this right does not exist, especially when processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for public interest reasons, or to assert, exercise, or defend legal claims.
  • Right to Restriction of Processing according to Art. 18 DSGVO: You have the right to request the restriction of processing your personal data while the accuracy of your data is verified, if you refuse the deletion of your data due to unlawful processing and instead request the restriction of processing, if you need the data to assert, exercise, or defend legal claims after we no longer need the data for its original purpose, or if you have objected to the processing due to your particular situation, as long as it is not yet determined whether our legitimate grounds override yours.
  • Right to Notification according to Art. 19 DSGVO: If you have exercised your right to rectification, deletion, or restriction of processing against the controller, the controller is obliged to inform all recipients to whom your personal data has been disclosed about such rectification, deletion, or restriction, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
  • Right to Data Portability according to Art. 20 DSGVO: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller, provided that this is technically feasible.
  • Right to Withdraw Consent according to Art. 7 para. 3 DSGVO: You have the right to withdraw your consent for data processing at any time with future effect. In case of withdrawal, we will delete the affected data immediately, unless further processing is based on another lawful ground.
  • Right to Lodge a Complaint according to Art. 77 DSGVO: If you believe that the processing of your personal data violates the DSGVO, you have the right to lodge a complaint with a supervisory authority, particularly in the member state of your residence, workplace, or the place of the alleged violation, without prejudice to any other administrative or judicial remedy.

13.2 Right to Object

If we process your personal data based on a legitimate interest, you have the right to object at any time to this processing based on reasons arising from your particular situation with effect for the future.

If you exercise your right to object, we will stop processing the affected data. Further processing is still permitted if we can demonstrate compelling legitimate grounds for processing that override your interests, fundamental rights, and freedoms, or if the processing is for the establishment, exercise, or defense of legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising. You can exercise the right to object as described above.

If you exercise your right to object, we will stop processing the affected data for direct marketing purposes.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of storage of personal data is determined by the respective legal retention periods (e.g., commercial and tax law retention periods). After the expiration of the retention period, the corresponding data will be routinely deleted, unless it is still required for the fulfillment of a contract or the initiation of a contract and/or we have no legitimate interest in further storage.